The Buzzz...

Think of this section as the gathering of information

7 REASONS YOU NEED A WEBSITE
By Jeff Herring
1) A marketing necessity - I still hear it said from time to time that you really do not need a website if you are a private practice professional. I disagree. In today's world, I think you are selling yourself short if you do not have a website, because you are not using one of the most powerful ways in which to market you and your services.

2) Websites are affordable - When I had my very first website in 1997, the domain name by itself cost me almost two hundred dollars. Today you can get a domain name and a month of hosting for just over eight dollars.

3) A website increases your "expert-ability" - When you have a website featuring your area of expertise, you are perceived as the expert, no questions asked.

4) A website increases your prospects - One of the many useful strategies we teach in our TeleSeminars at BuildingYourIdealPractice.com is that you have to have a prospect first in order to have a new client. Prospects can visit your website, learn more about you, your services and the benefits available without you having to be there.

5) A website increases your publicity - A website gives you a worldwide presence. Even thought there are millions of websites on the internet now, a website stills says "I am here, I know what I am doing, and I can help you."

6) A website increases your profits - One of my favorite experiences as a practice building coach is the look on the face and/or the sound in the voice of someone who has just made their first passive income on the internet. It's very addictive. A website allows you to make money when you are doing something else. It's a real kick to get up in the morning and have more money than when you went to bed.

7) A 24/7 worldwide store - How would you like to have a 24 hour a day, seven days a week, 365 day a year store whose sole reason for being is to promote you and sell your products that will help other?

Get a website. And now I would like to offer you free access to 2 of my Instant Article Templates when you subscribe to my free Article Marketing Minute, a 52 week audio/video newsletter on Article Marketing. You can get your instant access at http://www.ArticleMarketingMinute.com

From Jeff Herring - The Internet Article Guy & the Great Article Marketing Network
Article Source: http://EzineArticles.com/?expert=Jeff_Herring

5 SECRET STEPS TO MAKE YOUR BUSINESS SUCCESSFUL USING BRAND IDENTIFICATION
by Jan Verhoeff
Everyone knows that Success is a matter of Expectation. When you expect great things the come to you, they do! Put your heart into building your business using these 5 Secret Steps and your Business will be the Dynamic Success You Desire.

1. Keyword Maximization - Use our Keywords EVERYWHERE. In every article, every advertizement, every product you sent out, be sure your keywords are liberally sprinkled into the product. To do this, focus on your keywords and simply implement them into your daily speech.

2. Effective Brand Identification - Along with Keywords that are frequently used, searched for, and recognized, you need to develop an effective Brand that everyone recognizes readily. Maximize the use of this brand by liberally sprinkling it on other products, such as T-Shirts, shopping bags, hats, bumper stickers, and other highly visible locations.

3. Liberal Marketing Strategies - The most successful businesses remember that marketing their product includes the product itself. Once your clients purchase your product, if it’s high quality, they will return for more of what you offer. Getting your name out there should mean repeat customers, if not… you’re doing something wrong.
Keep your customers happy!

4. Innovative Sales Techniques - Be willing to brainstorm new ideas and implement them into your Marketing and Sales Strategies. Some of the most productive marketing strategies I’ve attempted have come from my 12 year old son. He doesn’t know a thing about THE RIGHT WAY to Market a product, but he knows what he likes. I listen. His ideas work.

5. High Visibility Marketing - If nobody knows you exist, how can they purchase your products? My business operates on a small side street on the outskirts of one of the smallest towns on the planet. Putting a sign on my front door won’t get me a single customer. However, putting T-shirts on my kids gets me noticed all over town. Putting a website up with highly visible keyword marketing gets me noticed all over the world. And Writing Articles gets me into places I’d never want to know about…
How can you be seen online?

High Visibility happens with Marketing Concepts that make your business Identifiable. Learn how to Be Seen Online with Marketing Tools from The Branding Iron at http://brandyourmarket.com
© 2007 - Jan Verhoeff
Article Source: http://EzineArticles.com/?expert=Jan_Verhoeff

7 REASONS WHY A WEBSITE CAN BE YOUR BEST FRIEND IN A DOWN ECONOMY
By Veronica Eyenga
Yes, it's true that a professionally designed website initially costs a pretty penny but the keyword in that sentence is "initially." For anyone who has owned a business, currently owns a business or who is looking to start a business should know that in order to get your company off the ground, you must make an initial investment. A website is one of those "initial investments" that a business owner must make and if used just right, a website can be your company's best friend.

Have you ever entered a site and been bombarded with paragraphs and paragraphs of content, crazy colors, flash animation and video all at once? Well, take a deep breath because you have just experienced an e-Overload. We are now in a digital era of communication and your web image is vital in the efforts of reaching your target audience.

When it comes to a well-crafted website, make sure you are:
SIMPLE
• An overwhelming website is going to frustrate your customers, driving them away from your website and ultimately your business. A website with one page of useful information will attract customers while getting your company's vision out to your targeted audience. Keep the downloading speed at 4 seconds or less too.

USER-FRIENDLY
• The goal of your website is to attract people and keep them coming back for more. A site that is easy to navigate will do just that. A site map, similar to a table of contents for a book, is a necessary piece to your website. It allows the visitor to quickly search the pages included in your website while creating an easier way for search engines to cache your website pages.

FLASH/GRAPHICS
• Including any type of graphic from videos to scrolling pictures to games will maintain the interest of your customers, keeping them on your website longer. It will also showcase the talent and experience that your company will put forth with any project presented to them. A little bit of flash is good because it also lets the audience know that you are familiar with today's technology.

CONTACT INFORMATION
• Make sure that your contact information link - company name, address, phone/fax number, email address and name of contact person - is clear and can be seen so people will be able to access this information quickly and easily. How else are interested visitors going to get in touch with you?

CONSISTENT AND RELEVANT
• Not normally tagged as being high importance, consistency is key to any successful website. The logo, as well as, the contact information must be in the same spot on every page. Also, if you haven't revamped your website since 2005, highly consider getting a move on that this year. An up-to-date site will not only increase your online visibility but your customers will have more trust and respect for your business.

ERROR-FREE
• A huge mistake a lot of web sites commit is server incompatibility. With numerous web browsers users have to choose from, companies must build their website to support each platform. Remember to check site compatibility on all possible operating systems including Mozilla, Internet Explorer, Safari and Google Chrome before you set your web site live. Another tip: check spelling and grammar too!

CUSTOMER FOCUSED
• Successful websites will always put their customers first. Style and design is not everything in having a website that produces results. Make sure that every page offers something valuable to the customers. When putting your customer's needs in focus, a good ratio to keep in mind is 75% copy and 25% advertising.

If you keep these 7 tips in mind while designing, revamping or having your website created, then your business could be at the top of its' class in no time. Good luck!

VBP Outsourcing - Veronica Eyenga
Article Source: http://EzineArticles.com/?expert=Veronica_Eyenga